I’m a big believer in using social media to market music – not just in the casual ordinary ways, but in new cutting edge ways that nobody else is doing in order to break the paradigm.
I’ve seen musicians use Instagram in posting up short clips of live songs, promoting merchandise and one-off pop-ups at fashion stores – the list is endless. The #hashtags open up an entire world of target marketing for people who may be interested in your music.
Hypebot (AWAL) posted an excellent article on how to use Instagram tricks to further utilize the platform.
Some tips include getting comfortable using Live Photo, Stories and Boomerang. Business accounts further provide more metrics, which are unavailable to regular users.
The article says the average Instagram user checks in 16 times each day! That number rises to 21 app opens for those under 24. Oh, my, goodness.