While today everything being online seems normal, way back in 2007, it was not – and the entire recorded music industry was in turmoil. The digital revolution had arrived. Traditional bricks-and-mortar music retailers were fast going out of business.  CDs were going extinct.  The iPod was just invented.  Consumers were now in control. So, of course, with so much uncertainty, it sounded like a great time to start a new kind of record label. With only a distribution contract with Apple Computer for their new iTunes download platform, Triple Pop was started by MONTE ROBISON.

As a digital only record label, Triple Pop also focused on SEO marketing and the new social media platforms, such as MySpace and YouTube, to discover and promote new talent. The first single, Whitney Elixabeth’s “If We Were a Movie” was released in March of 2007.  It quickly sold thousands of downloads.  Triple Pop followed with other releases by Erica Lane, Bryce Larsen, Ernie Halter, Donald Gould and Kris Farrow’s Acoustic Guitar Karaoke album series.  Triple Pop was the first record label to discover and record GRAMMY award winner, Kacey Musgraves.  As of 2023, Triple Pop has sold over a-million digital downloads and streamed billions of songs and videos on all major platforms such as YouTube, Amazon Music, Spotify and TikTok.  Triple Pop has evolved and expanded into A&R development, management, publishing, synch licensing and distributes worldwide on all major music retail platforms via The Orchard (Sony).